Nike (red) Campaign

Nike launched their new (Nike) RED campaign in London a few days ago, along side some of the world’s most prominent soccer players. The first product to be introduced are (NIKE) RED laces. Dope right? Lace up. Save lives.

“We’re working with Nike to leverage the power of sport to fight HIV and AIDS in Africa. Together we’re focusing on two initiatives: Educate and Medicate. Our aim is to ensure that HIV positive people in Africa have access to the medicine they need to stay alive and to continue to build education programs through the power of sport.”

These laces are now available at NikeStore.com!